AI Production
No shoot day, no set, no spotlight,
but an eye that knows the light.
Fabric that falls, a child that's real,
a whole story, a photographer's seal.
For nearly ten years I've been producing photo shoots. I choose the location, cast, dress, arrange every prop on set, and wait for the moment the light falls just right. Today I'm taking all of that onto a virtual set.
AI is my new camera, nothing more. The story, the mood, and the decisions — which fabric, which face, which light — those are still mine.
Fashion
Linen in the Field
Spring–summer campaign, wheat field, golden hour. Sun at 15° behind the model, rim light only, negative fill camera left. 85mm, f/1.8, Portra 400 film, soft halation in the highlights. Medium-weight washed linen, natural drape, hem catching the wind. Editorial casting, 30s, unretouched skin texture. Off-axis gaze, weight on the back leg, hands unposed. Sand and ochre palette, lifted blacks.
How does it work without a camera?
Won't it look fake?
That's exactly my job. Most AI images look like AI because nobody asked where the light comes from, how the fabric falls, or where the girl puts her weight. I ask all of that, just like on a real set.
How is it different from typing it in myself?
You can also shoot with your phone. The difference isn't the tool, it's the decisions. Behind every image of mine are dozens of real productions — and that's something you can't type.
Will my actual product appear in the image?
Yes. You send me the product or photos of it, and I place it on set exactly as it is.
What do you need to bring?
Your story — or even just the dream. I build the rest: concept, casting, styling, light.
How much does it cost?
Just like business photography: after an intro call about what you need, you'll receive a detailed quote.